Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage by Rodney Heisterberg & Alakh Verma

Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage by Rodney Heisterberg & Alakh Verma

Author:Rodney Heisterberg & Alakh Verma [Heisterberg, Rodney]
Language: eng
Format: mobi
ISBN: 9781118724569
Publisher: Wiley
Published: 2014-08-26T14:00:00+00:00


Convergence of Consumer Electronics into Smart Devices

Consumer electronics (CE) devices, once driven by their ability to provide specific functions, like music playback, video, or voice communications, are increasingly providing multiple functions and Internet connectivity for information, communications, and entertainment. This is resulting in the overlap of features and functions between product categories not only in the mobile segment, but also in other CE devices like digital televisions and set-top boxes. As a result, this entire category is morphing into a larger category often referred to as smart devices. There are three leading platforms in the mobile segment: smartphones, tablets, and notebook PCs. In-Stat (www.in-stat.com) research forecasts that this category of mobile “magnet platforms” will grow at a compound annual growth rate (CAGR) of 25.7 percent through 2015, compared to 8.7 percent for the overall mobile market.

“The technology driver of all these smart devices is the mobile technology, because it represents the largest and fastest-growing segment of the entire electronics market,” says Jim McGregor, chief technology strategist. “Even in PCs, where increasing performance was once the mantra, CPU vendors are now focused on the performance efficiency of mobile computing and using the resulting products to drive advancements in other forms of computing, including desktop PCs, servers, and embedded applications. The innovation of the mobile market is being driven by four key factors: richer content, network access for communications and content, increased bandwidth to enable this access, and new technologies.”



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